The Impact Of Brands On Consumer Purchase Intentions. What are the factors affecting consumer purchase intention? The purpose of the paper is to elaborate the relation between the awareness of a brand and the intention of consumer of buying that brand.
(PDF) Impact of Augmented Reality on Consumer Purchase ... from i1.rgstatic.net Hence, companies spend a lot of money to make people buy their products using either price reduction or posters persuading the customers to make purchase. The impact of brands on consumer purchase intentions syed saad hussain shah, jabran aziz, ahsan raza jaffari, sidra waris, wasiq ejaz, maira fatima and syed kamran sherazi Jun 30, 2018 · building a brand identity takes a lot of conscious work on the part of many different segments of a business.
Hence, companies spend a lot of money to make people buy their products using either price reduction or posters persuading the customers to make purchase.
This has been done by going through different literature and articles Purchase intention is the preference of consumer to buy the product or service. Therefore, the aim of this research is identifying the effect of brand name on consumer's behavior; Brand attachment comes out of the brand trust h2:
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