The Impact Of Hospital Brand Image On Service Quality Patient Satisfaction And Loyalty

The Impact Of Hospital Brand Image On Service Quality Patient Satisfaction And Loyalty. The results reveal that hospital brand image has both direct and indirect effects on patient loyalty. Brand image (bi) is a relatively new concept in the healthcare sector and its value is important for healthcare organizations to survive in this competitive era.

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Lei and jolibert 13 showed that satisfaction mediated the influence of quality on loyalty (r = 0.262, t = 2.95, p < 0.05). The implication of this research is the manager of a health care company should continuously improve the service quality and brand image, thus increasing patients’ satisfaction, which will lead to patients’ loyalty. On the other hand, patients have freedom of choice in healthcare provider in many countries, such as new zealand, sweden, uk and australia 3,4.

This study was conducted only in sakura / teratai pavilion of a.w.

Lei and jolibert 13 found that satisfaction had a direct impact on loyalty (r = 0.48, t = 11.07, p < 0.05). See full list on academic.oup.com How does health care quality affect patient loyalty? In addition, the results imply that the path from service quality to patient satisfaction is a key avenue for the impact of hospital brand image on patient loyalty.

Hospital brand image indeed serves as a lead factor in enhancing service quality, patient satisfaction, and patient loyalty.

Perceived value as a determinant of patient loyalty

Recognition of the right of patients to freedom of choice has encouraged fierce competition among healthcare service providers.

Patient satisfaction is explained as a favorable/unfavorable feeling experienced by patients based on their evaluation of the conformity between their expe.

During the last 25 years, competition in healthcare has been part of reform in many countries, such as uk, australia, france and germany 1.

Therefore, patients’ satisfaction affects patients’ loyalty.

The literature has explored only some of the determinants of patient loyalty and there are several competing models that do not examine the determinants in a single framework.

See full list on academic.oup.com

Therefore, an integrated conceptual model comprising all the suggested determinants is proposed (fig.

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