The Impact Of Product Quality And Price On Customer Satisfaction With The Mediator Of Customer Value

The Impact Of Product Quality And Price On Customer Satisfaction With The Mediator Of Customer Value. The purpose of this study is to test the product quality and price towards customer satisfaction and to test the mediating role of customer value in improving customer satisfaction. The purpose of this study is to test the product quality and price towards customer satisfaction and to the the mediating role of customer value in improving customer satisfaction.

Service quality models: A review (PDF Download Available)
Service quality models: A review (PDF Download Available) from www.researchgate.net
Track customer satisfaction and attract more high quality customer. The design of this research is descriptive and causality. The influence of product quality and price towards customer value is adopted from the research of hanzaee and yazd (2010), and munisih and soliha (2015).

What's the purpose of product quality and price?

The uniqueness of this research is in the major focus, which is the study of the customer value perception for toothpaste product as convenience product for the metropolitan community. Which is the best study on customer satisfaction? The analysis method uses multiple regression and processed with ibm statistic 20. Product quality and product cost, as dominant factors of customer satisfaction and loyalty, are important aspects in management theory and practice in the u.s.


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