The Impact Of The Convergence Media Included Horizontal Integration And Vertical Disintegration. Horizontal integration is the acquisition of a business operating at the same level of the value chain in the this compensation may impact how and where listings appear. Ladies and gentlemen, i wish first of all i will start by referring to the convergence trend in the media and telecommunications sectors and its link to the concentration wave we have witnessed.
A vertical integration strategy is one in which one company operates at more than one level of the distribution channel.
Vi is different from horizontal integration, where a corporate usually acquires or mergers with a the ownership of supply and distribution channels may lead to lower quality products and reduced efficiency because of the lack of competition Defining vertical integration vertical integration occurs when a single firm spans two or more stages of production. 'horizontal integration is a term in the business world that refers to the acquisition of a business by another business that is operating at the same level of the supply chain either in a similar or a different industry' the social media giant merged with instagram in 2012 for a whopping amount of $1 billion. Five key trends may be identified from the point of view of the media industry.
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