The Impact Of Brand Equity On Consumer Purchase Decision Of Cell Phones

The Impact Of Brand Equity On Consumer Purchase Decision Of Cell Phones. No support was found for brand perceived quality and brand associations that enhance purchase intention of smart phones. Aug 04, 2016 · this research paper investigates the impact of brand equity on consumer purchase decision of cell phones.

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What is the impact of brand equity on consumer purchase decision? The research paper starts off by explaining what brand equity is, how it is built and then how it slowly and This research has focused food sector of iran and results are obtained by 165 samples that are collected by simple random sampling (heidarian, 2015).

Consumer of smartphone can be really influence by the brand name as when they try to purchase a new smartphone, a strong clear and nice image of brand can increase the consumer confidence which lead the consumer in purchasing certain brand smartphone.

The research has highlighted the gaps found in many marketing efforts of cellular companies while presenting their market offerings to the target market. From the analysis, it was clear that above mention brand equity drivers play vital role in the mobile phone market of d g khan and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. Brand equity, brand identity, brand mind, brand awareness, perceived quality, purchase decision. Consumer of smartphone can be really influence by the brand name as when they try to purchase a new smartphone, a strong clear and nice image of brand can increase the consumer confidence which lead the consumer in purchasing certain brand smartphone.

What are factors affecting consumers buying intention of smartphones?

This study seeks to know the factors that underlying a person’s decision in choosing brand of mobile phone(s) to use.

What is the impact of brand equity on consumer purchase decision?

Introduction in recent years many companies have come to believe that one of their most valuable assets is their products and

Results indicate that brand equity has a direct impact on consumer purchase decision. keywords:

Brand loyalty and brand awareness are the predictors of purchase intention of smart phones.

Brand loyalty and brand awareness are the predictors of purchase intention of smart phones.

The research has highlighted the gaps found in many marketing efforts of cellular companies while presenting their market offerings to the target market.

The mobile phone buying decision process, these subscribers’ takes into account numerous factors.

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